INTERNET DOMAIN NAMES
Here's a modern mnemonic
quoted by the UK Freeserve website that signifies the four main points
to consider when choosing the most practical domain name to register
for yourself or your business:
" RAIL "
(Recall, Aesthetics, Impressions, Length)
Using the acronym (a word formed from the initial letters of other words)
will help you to choose the best name:
Recall: Will the domain name be easy to use/remember?
Choose a name that's easy to recall.
Aesthetics: How does the name look written on paper?
How will it appear alongside other lettering on business cards and company
stationery? Choose a name for its aesthetic quality.
Impressions: First impressions can be crucial (you never get a second
chance to make a good first impression), so select an appropriate domain name
with care. Choose a name that will give an immediate good impression.
Length: In general when picking a name, less is more. Typing a short web-address is
always preferable to typing a long one. Choose for length.